Chapter 9
1 Joe Klein, “Study McCain and Do the Opposite: And Other Lessons for Candidate Whitman from a Renowned Campaign Watcher,” Fortune, March 30, 2009, 68.
2 Ryan Lizza, “Battle Plans: How Obama Won,” New Yorker, November 17, 2008.
3 Barack Obama, National Democratic Convention Keynote Address, Fleet Center, Boston, MA, 27 July 2004.
4 Klein, “Study McCain and Do the Opposite.”
5 Barry Libert and Rick Faulk, Barack Inc.: Winning Business Lessons of the Obama Campaign (Upper Saddle River, NJ: FT Press, 2009), 22.
6 Libert and Faulk, Barack, Inc., 80.
7 Libert and Faulk, Barack Inc., 46.
8 Lisa Taddeo, “The Man Who Made Obama,” Esquire, March 2009.
9 Obama’s Aide Plouffe Plots Victory From Background (Update1)By Julianna Goldman - June 16, ...
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