Acknowledgements
Many friends, mentors, colleagues and clients have inspired the writing of this book. For simplicity’s sake, I will acknowledge them in chronological order—to parallel the writing of Creative Execution.
The genesis of the book was an assignment I conducted for Gary McDonald when he was the CEO of Thomas Cook North America and implemented his SPF25 formula. I was introduced to Gary and his team by David MacCoy, our OD Practice Leader at Watson Wyatt Worldwide (now Towers Watson). David ended up moving to the UK for several years to pursue his executive coaching work with Thomas Cook and complete his Ph.D. Both David and Gary were generous with their time and feedback as I slowly fleshed out the book, and I thank them both for ...
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