Chapter 10

Becoming a Creative Execution Leader

The only true voyage of discovery… would be not to visit strange lands but to possess other eyes.

—Marcel Proust

What I’ve offered in this book is a framework for thinking about the various elements of outstanding execution—from the perspective of a new CEO like Gary McDonald, and through the eyes of remarkably successful leaders such as Admiral Nelson or Issy Sharp. And now we come to you. Do you see yourself as a Creative Execution leader, or are you just striving to achieve mediocre results and keep your head above water, day in and day out?

You may think that Creative Execution worked for Nelson and for Google, but that it may not work for you because you’re not running for office, admiral of ...

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