Chapter 7

The Four Seasons Puts On the Ritz

Trust is the unseen and often overlooked determinant of corporate success.

—Issy Sharp, Founder and CEO, Four Seasons Hotels

From his corporate headquarters in Toronto, Isadore Sharp can look back at his decision to build luxury hotels around the world with confident satisfaction. Better known as Issy, the Canadian hotelier has received every possible accolade, from the first Ruth Hartman Frankel Humanitarian Award to the Order of Canada, the country’s highest civilian award. His 86 stunning properties around the world are consistently beating out the bigger heavyweights in the luxury hotel market—the Ritz-Carlton, Mandarin Oriental, and Hyatt—in both profitability and customer service. In its 2011 ...

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