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Creative Execution: What Great Leaders Do to Unleash Bold Thinking and Innovation

Book Description

The ultimate game-changer for reinventing strategy and igniting people

Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as "Creative Execution," showing how organizations and individuals can attain, or reach for, unheralded levels of success.

Profiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action.

  • Details the five elements of Creative Execution, including fostering candid dialogue across the organization, spelling out clear roles and responsibilities, and taking bold action

  • Includes proprietary research, assessments, and case studies

With tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Foreword
  6. Acknowledgements
  7. Introduction: Who Needs Creative Execution?
    1. Katrina Wipes Out FEMA
    2. Defeating Strategic Stall
    3. Violent Roots
    4. Get Ready for the Ride
  8. Chapter 1: Alexander at Gaugamela
    1. Alexander Comes of Age
    2. The Persian Adventure
    3. The Final Showdown: Gaugamela
    4. Alexander’s Creative Execution Formula
    5. Final Tally
  9. Chapter 2: Nelson at Trafalgar
    1. The Nelson Touch
    2. Let Every Man Do His Duty
    3. Creative Execution at Trafalgar
    4. Nelson’s Thunderous Legacy
    5. Moving Forward
  10. Chapter 3: Yamamoto at Pearl Harbor
    1. Japan’s Great Leap Forward: From Tsushima to Pearl Harbor
    2. Creative Execution at Pearl Harbor
    3. Reversal at Midway
    4. The Final Curtain: Operation SHO
    5. Pearl Harbor’s Legacy
  11. Chapter 4: From Desert Storm to Iraqi Freedom
    1. Iraq’s Tortuous Destiny
    2. Schwarzkopf’s Gambit
    3. Desert Storm Unleashed
    4. Creative Execution Plays Its Part
    5. Reversal: Iraqi Freedom
    6. The Reprieve of the Surge
    7. Iraq’s Legacy
  12. Chapter 5: Creative Execution Marches East
    1. Five Poison Pills
    2. Fast-Forward
  13. Chapter 6: Toyota’s Road to Supremacy
    1. Toyota’s Rise to Power
    2. Toyota’s Creative Execution Formula
    3. Life at the Top: Toyota’s Creative Execution Struggles
  14. Chapter 7: The Four Seasons Puts On the Ritz
    1. Sleepless in Toronto
    2. The Golden Rule: Sharp’s Secret Formula
    3. Sharp Meets His Prince
    4. How Creative Execution Powers Four Seasons
    5. The Final Showdown
    6. Creating the New Four Seasons
  15. Chapter 8: Google Ogles Microsoft
    1. How Google Got Its Groove
    2. Is Making Money Evil?
    3. The Googley Side of Creative Execution
    4. The Facebook Challenge
  16. Chapter 9: Creative Execution in Action
    1. Obama’s Surge
    2. Thomas Cook’s North American Turnaround
    3. The Final Question
  17. Chapter 10: Becoming a Creative Execution Leader
    1. The Path to Creative Execution
    2. Let Creative Execution Surge
  18. Endnotes
    1. Introduction
    2. Chapter 1
    3. Chapter 2
    4. Chapter 3
    5. Chapter 4
    6. Chapter 5
    7. Chapter 6
    8. Chapter 7
    9. Chapter 8
    10. Chapter 9
    11. Chapter 10
  19. Supplemental Images
  20. Index
  21. About the Author