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Who’s The Boss?

Time limit: 12 minutes

Every new client project gets a client project questionnaire. It’s the process for thousands of creative agencies across the nation. The questionnaire gives insight and a baseline to the project and tells us what we’re making and for whom we’re making it. It has questions like “Who is the intended audience?” and “What are the three most important things to communicate?” These questionnaires provide valuable information, but they could be so much more fun, couldn’t they?

Your task today is to develop the world’s worst client project questionnaire. The questions you ask are to be hideously inappropriate, questions ...

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