O'Reilly logo

Creative Boot Camp: Generate Ideas in Greater Quantity & Quality in 30 Days by Stefan Mumaw

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3. Flavors of RelevanceImage

Creativity is defined as problem solving with novelty and relevance. Although novelty may be the fluctuating creative factor, relevance is the standard by which all solutions are measured. Novelty is useless if the problem isn’t solved. However, relevance isn’t a cut-and-dry characteristic.

Relevance comes in many flavors: absolute, comparative, and subjective, just to name a few. To solve problems creatively, it helps to recognize what is the bare minimum required to actually solve the problem. This establishes the baseline and can be done with a simple question: What is the minimum outcome? If you can answer what is the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required