3. Flavors of Relevance
Creativity is defined as problem solving with novelty and relevance. Although novelty may be the fluctuating creative factor, relevance is the standard by which all solutions are measured. Novelty is useless if the problem isn’t solved. However, relevance isn’t a cut-and-dry characteristic.
Relevance comes in many flavors: absolute, comparative, and subjective, just to name a few. To solve problems creatively, it helps to recognize what is the bare minimum required to actually solve the problem. This establishes the baseline and can be done with a simple question: What is the minimum outcome? If you can answer what is the ...
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