Creativity is a HabitImage

Creativity has long been viewed as this “magical divine entity,” an uncontrollably fickle daemon that you cannot capture, schedule, or summon despite every effort or desire. Those of you who are creatives desperately want to generate ideas in greater quantity and quality, not just for your work but for you. You find value in your ability to generate worthy ideas, and few people would proclaim they are satisfied with their current creative output. Like a killer roller-coaster ride or a fresh, warm chocolate chip cookie, you can’t stop at just one experience. You want more.

The challenge then becomes, how do I get more of something ...

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