C H A P T E R  2

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Blog Layout and Design

You've decided what to blog about and you've come up with a name that reflects your goals. Now it's time to consider how you want your blog to look, what you want to accomplish, what sort of mood you want to evoke. Hopefully, the exercises in Chapter 1 gave you some good ideas and you've turned your vision into a basic sketch.

To help you realize the vision you have for your blog, in this chapter we'll discuss the building blocks of design. We'll start with color—what colors are primarily used for a variety of businesses, when to use certain eye-catching colors like red or yellow, and what kind of feeling ...

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