Resource B
Brainstorming Guidelines
Brainstorming is a way of producing a large quantity of ideas so that the likelihood of coming up with at least one high-quality idea is increased. As Nobel laureate Linus Pauling once said, “The best way to have a good idea is to have a lot of ideas.” Guidelines for brainstorming are as follows:
- Agree to participate in a brainstorming exercise.
- Appoint a facilitator and a note taker.
- Focus on a single problem or issue. Don't skip around to various problems or try to brainstorm answers to a complex, multiple-factor problem.
- Have people record their responses to the problem or issue silently and individually on a sheet of scratch paper.
- Go around the room in round-robin fashion. In each round each individual ...
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