Creating Your Strategic Plan: A Workbook for Public and Nonprofit Organizations, Third Edition

Step 8

Establish an Effective Organizational Vision for the Future

Purpose of Step

In Step 8, an organizational vision of success is prepared, describing what the organization should look like as it successfully implements its strategies, fulfills its mission, meets its mandates, creates significant and lasting public value, and in general achieves its full potential. An organization typically has to go through more than one cycle of strategic planning before it can develop a truly effective vision for itself. A vision of success is therefore more likely to be a guide to strategy implementation than to strategy formulation.

All that is absolutely necessary to enhance organizational achievement is to identify a few key issues and do something ...