Data Collected for our Case Study

Here is a list, jotted down during the interviews, of potential data elements and details which seem important to the current information flow. It's very important during this collection to note, not only the data elements' names—shall we say "provisional names" at this point—but also sample values. The benefit of this will become apparent in Chapter 3. In the following data collection, we include sample values in brackets where appropriate.

From the General Manager

Our friend the General Manager keeps surveys filled by buyers about their buying experience as a whole. Those surveys contain remarks about the salesperson behavior. Evidently, this information is confidential, as only the General Manager and the office ...

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