Creating Value in Nonprofit-Business Collaborations: New Thinking and Practice

Chapter Three

The Collaborative Value Mindset

Equipped with our new understanding of sources and types of collaborative value, we now examine the important issue of how business and nonprofit partners think about creating value through collaboration. The partners’ mental frameworks fundamentally shape the collaborative co-creation of value. An underlying primary conditioning factor for co-creating value is the mindset that the business and the nonprofit hold regarding value and collaboration. Because mindsets emerge from the evolution of theory and practice, this chapter fosters understanding of mental frameworks by examining the second component of the Collaborative Value Creation Framework: the evolution of the business’s and the nonprofit’s ...