Acknowledgments

Thanks to my family (my wife Becky, son Connor, and daughter Sadie) for putting up with my time away from them and sometimes my sleepiness while working on the book. Other friends and family have also been sources of encouragement and support as the book came into being, and I would like to extend my thanks to them as well.

The idea for this book was first discussed with Barbara Price, Mercer Capital's chief marketing officer, in mid‐2015. More likely than not, this book would not have been the end result of those conversations without Barbara's assistance and encouragement. Additionally, I would like to thank the staff at Wiley for providing editorial guidance and also a listening and an encouraging ear to those initial conversations in mid‐2015.

A number of colleagues assisted with the development of the book and I am very grateful for their contributions. Specifically, I would like to thank our marketing associates, Stephanie Wiggins, Connor Bran, and Tammy Falkner, for working on edits and making the charts and cover look great. Also, thanks to my summer 2016 associate, Tripp Crews, who assisted with the preparation of the book by researching and drafting certain sections. He contributed greatly to portions of Chapters 1, 3, 6, and 7, as well as portions of Chapters 4 and 5. Additionally, my colleague, Lucas Parris, and another summer associate, Michael Anthony, provided significant assistance for the insurance technology chapter (Chapter 8). They have my ...

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