Creating Powerful Radio

Introduction

“Art happens—no hovel is safe from it, no prince may dependupon it, the vastest intelligence cannot bring it about.”

— James McNeill Whistler

One of the curses of radio is that it seems so easy. Everyone can talk, so everyone thinks that they are experts at radio and that just about anyone can do it. And the great on-air personalities always make their shows look effortless. But creating powerful radio that will get, keep, and grow audiences is very hard work. It takes craft, skill, desire, and training. If you have the desire and the talent for this work, this book will teach you methods that will help you succeed.

It has been well over a decade since the first edition of Creating Powerful Radio was published. At the time, I had ...