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Grateful acknowledgment is given to the following people and organizations for permission to reprint previously published materials.

Bonus Books: Excerpts from Writing Broadcast News. © Copyright 1987 by Mervin Block. Reprinted with permission of Bonus Books.

Leo Cullum cartoon: “That’s not my political opinion. That’s just stuff I hear on the radio.” © The New Yorker Collection, 2003. Leo Cullum from cartoonbank.com. All rights reserved. Reprinted with permission.

Leo Cullum cartoon: “It’s always ‘Get me a Godzilla type,’ never, ‘Get me Godzilla!’” © The New Yorker Collection, 2004. Leo Cullum from cartoonbank.com. All rights reserved. Reprinted with permission.

Leo Cullum cartoon: “That’s not what you told my screener you wanted ...

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