CHAPTER 27
Creating Powerful Radio
Final Notes
“Our greatest glory is not in never falling, but in rising every time we fall.”
— Confucius
“If at first you don’t succeed, try, try again.”
— Proverb
Working in radio is a great job, with no heavy lifting. In what other profession do you get paid to tell the stories of life, chronicle the times we live in, find the most interesting people alive, meet them, and talk to them?
It is easy to get disillusioned and jaded when concern for profit seems to make creativity a luxury, if not a vice. But those who run the business side of radio need you. They are basing their station’s financial future on one idea: that people will listen to what they have put on their radio stations. Your thoughts, your ideas, ...
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