Creating Powerful Radio

CHAPTER 4

Creating Powerful Radio

Performance and Formatics

“To escape criticism—do nothing, say nothing, be nothing.”

— William Teacher

“If you bring forth what is within you, what you bring forth will save you. If you do not bring forth what is within you, what you do not bring forth will destroy you.”

— Jesus

Performance

Now that you are on the air on a regular basis, you know what hard work it really is. When you listen to the radio, you notice people who sound spontaneous. They make their work look natural and easy. It seems these people never make a mistake on the air, or, if they do, you hardly notice, or the show takes an unexpected twist and gets even better.

Then there are broadcasters who seem pained and uncomfortable when things go ...