Book description
First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Permissions
- Foreword
- Acknowledgments
- Introduction
- 1 Creating Powerful Radio
- 2 Finding and Developing Talent
- 3 Generators and Reactors
- 4 Performance and Formatics
- 5 Morning Shows
- 6 From Rock to Talk
- 7 Talk Shows
- 8 Integrating News and Talk
- 9 Interviews
- 10 Show Prep
- 11 Producers
- 12 Call Screening
- 13 High-Ego Talent
- 14 News
- 15 Traffic and Weather Together
- 16 Newswriting
- 17 News Anchoring
- 18 Multi-version News
- 19 Integrating Radio and TV News
- 20 Public Service Announcements
- 21 Avoiding Burnout
- 22 Airchecking
- 23 Promotion
- 24 Sales and Commercials
- 25 LifeStage Demographics
- 26 Research
- 27 Final Notes
- Resources
- Index
Product information
- Title: Creating Powerful Radio
- Author(s):
- Release date: October 2009
- Publisher(s): Focal Press
- ISBN: 9781136024016
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