Foreword
Not all that many years ago online advertising was limited to pop-up ads and annoying banners filled with animated gifs that were anything but “interactive”. Flash and other rich media were in wide use but mainly relegated to the arena of websites. It wasn’t really considered a viable option for advertising online because of bandwidth limitations and the high costs associated with the production of such ad units. Well, as is always the case, the tools and technologies evolved and adapted to overcome those limitations. In today’s technical arsenal, Flash sits atop the coveted throne of rich media. The technology has become refined and optimized so as to allow developers to focus on the core of its capabilities rather than concern themselves ...
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