CHAPTER 10
Preparing and Building Microsites
As I’ve mentioned before, a microsite is exactly what it claims to be: a site that is smaller than a regular, full-size site. You could probably also guess that building a microsite is a good deal different than building a banner. For starters, there’s going to be a lot more information and interactivity available for your audience on a microsite than on a banner. Despite the differences, there will also be similarities between the two projects. As with building a round of banners, you’ll need to plan out how you’re going to work on the microsite. You’ll also need to make sure you have assets in order and a backup plan for users that have disabled the Flash Player and/or JavaScript. If you’ve already ...
Get Creating Flash Advertising now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
