CHAPTER 7
Third-party Rich-media Technologies
Third-party rich-media technologies are a powerful tool when it comes to advertising. As I mentioned previously, these technologies are available through companies who specialize in opening new, more captivating channels for advertisers to utilize. Without these technologies in place, Flash banners would most likely be limited to the regular old standard ads and constrained to 20–30k in file size. However, since they are available and ready to be used, we can create banners that are capable of everything from playing video to expanding out to a larger size to working like tiny websites (mini-microsites, if you will). All of these options offered by rich-media companies afford us the room to give ...
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