CHAPTER 5
Forms and Data in Ads
In some ads, you’ll need to gather information from your users to improve their experience. You may want to give them the opportunity to select options on a new car as in the XYZ Motors example earlier in the book or you may want to let them fill out information for something else altogether. A good example of an ad to use a form in might also be one for a travel company. Again, for the sake of an example, let’s choose a fictional name for our travel company—how about TravCo.
TravCo comes to you and says they want to let people know about discount prices for flights and hotels that people need to reserve for the upcoming holidays. You or your creative team sit down, design some layouts, and show them to your new ...
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