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Creating Entrepreneurial Supply Chains by William Lee

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CHAPTER 3 UTILIZING CUSTOMERS AND SUPPLIERS AS SOURCES OF IDEAS AND OPPORTUNITIES

CHAPTER 3

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UTILIZING CUSTOMERS ANDSUPPLIERS AS SOURCES OFIDEAS AND OPPORTUNITIES

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LEARNING OBJECTIVES

  1. Learn how to do basic industry analyses from readily available government data.

  2. Be able to trace the history of CEMEX, and show how it has been a good example of entrepreneurial supply chains.

  3. Learn about a company’s multiple supply chains through a focus on Figures 3.4 and 3.5.

  4. The food industry has some of the world’s most complex supply chains. Be prepared ...

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