References

Aaker, D.A. 2001. Strategic Market Management. 6th ed. New York: Wiley.

Aberdeen Group. 2002. “Bridging the Divide: Process, Technology, and the Marketing/Sales Interface.” Market Viewpoint 15, no. 4. pp. 1–12

Aberdeen Group. 2010. “Sales and Marketing Alignment Collaboration Cooperation—Peak Performance”

Alldredge, K. G., Griffin, T. R., and Kotcher, L. K. 1999. “May the Sales Force Be with You.” McKinsey Quarterly 3, pp. 110–21.

American Marketing Association. 2004 “Definition of Marketing,http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&ved=0CDkQFjAE&url=http%3A%2F%2Fwww.marketingpower.com%2FAboutAMA%2FDocuments%2FAmerican%2520Marketing%2520Association%2520releases%2520new%2520Definition%2520for%2520Marketing.pdf&ei=mEriU-DNBOHC7AaHx4HYBw&usg=AFQjCNG5CjjVrH2SM-2s18Lo0mdSc2lZRQ&bvm=bv.72197243,d.ZWU ...

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