Foreword
In this enlightening book, J.P. Terry provides an intuitive and in-depth guide to Adobe LiveCycle Designer. Here you will learn to create interactive and dynamic forms to produce measurable results and competitive advantage for your clients and your own organization. J.P.’s book is a big step forward. Let me explain why I think so.
New clients ask me two tough questions. The first is usually formulated something like this: “How can our lofty and aspirational brand promises be brought to life as real customer experiences?” The other: “How do we quantify the results of our brand-building activities?”
Often, my answer to both surprises them: “Take a look at the most basic levels of the customer experience.” Look at the interactive forms ...
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