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Creating Competitive Advantage

Book Description

Provides business leaders and strategists with the tools and information to move their strategy from passive response to active anticipation.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Preface
  5. Extra material
  6. 01    Creating competitive advantage
    1. Introduction
    2. The ‘ahead’ advantage
    3. Leadership not management
    4. The line of probability
    5. Trends and big data
    6. Strategic planning and scenarios
    7. Elementary decisions
    8. Changing the game
    9. Adaptive organizations
    10. Business by design
    11. Decisive action
    12. The advantage sum
    13. References
  7. 02    Being ahead
    1. Introduction
    2. The benefits of being ahead
    3. Ahead in the right way
    4. The zeitgeist
    5. Strategic future thinking
    6. Why being ‘first’ counts
    7. Customers’ expectations
    8. Chapter summary and questions
    9. References
  8. 03    Leadership not management
    1. Introduction
    2. The leadership equation
    3. Leadership versus management
    4. Outlooks and roles
    5. Time for advantage
    6. Working upstream
    7. Open-mindedness and outlook
    8. Creativity
    9. Chapter summary and questions
    10. References
  9. 04    The line of probability
    1. Introduction
    2. Anticipation
    3. Scanning
    4. The environment
    5. Mapping the line of probability
    6. Joining the dots
    7. Seeing from all directions
    8. Mapping parallel sectors
    9. Competitor probabilities and scanning
    10. Research resource
    11. Chapter summary and questions
    12. References
  10. 05    Trends, systems and big data
    1. Introduction
    2. Predictions
    3. The dashboard
    4. Key performance indicators
    5. Using the indicators
    6. Big data and planning
    7. Trend extrapolation
    8. Creating platforms and data infrastructures
    9. Managing collection privacy
    10. Chapter summary and questions
    11. References
  11. 06    Strategic planning and scenarios
    1. Introduction
    2. Increased visibility
    3. Scenario planning
    4. How to manage scenario planning
    5. The advantage in scenarios
    6. Advantage in the unknowns
    7. Strategic thinking
    8. Stimulation for strategy
    9. Chapter summary and leader questions
    10. References
  12. 07    Elementary decisions
    1. Introduction
    2. Elementary
    3. Reality
    4. Serendipity
    5. Risk
    6. Tools
    7. Analytical intuition
    8. Expertise and intuition
    9. Workshops and the board decide
    10. Hakuna matata – no problem
    11. The decision process
    12. Chapter summary and leader questions
    13. References
  13. 08    Changing the game
    1. Introduction
    2. Game changing
    3. Category and value
    4. Identify weakness, attack and broaden out
    5. Lose in order to gain
    6. Creating a category
    7. Saying ‘no’
    8. Disruptive innovation
    9. Innovation
    10. The innovation rulebook
    11. Investment in advantage
    12. Chapter summary and leader questions
    13. References
  14. 09    Adaptive organizations
    1. Introduction
    2. Adaptive
    3. Agile at foundations
    4. The system
    5. Wild side
    6. Cross-specialist agile teams
    7. Evolution
    8. Workplace advantage
    9. Changing minds
    10. Training and productivity bias
    11. Chapter summary and leader questions
    12. References
  15. 10    Business by design
    1. Introduction
    2. By design
    3. Alignment
    4. Business design and innovation in combination
    5. Beyond agility
    6. Stand-out models
    7. Business model types
    8. Advantage through value
    9. Game-changing models
    10. Mapping your model
    11. Brand alignment
    12. Marketing mix
    13. Chapter summary and questions
    14. References
  16. 11    Decisive action
    1. Introduction
    2. Decisive action
    3. Setting the direction
    4. Tough conversations
    5. Strategy boards
    6. The board’s role
    7. Communicating the strategy
    8. Simple messages: strategic framework
    9. The action chart
    10. Change for advantage
    11. Tipping-point leadership
    12. The skills of advantage leaders
    13. Chapter summary and leader questions
    14. References
  17. 12    The advantage sum
    1. Boundless flux: boundless opportunity
    2. The new
    3. Strategic leadership
    4. Advantage steps
    5. Purposeful value
    6. To add value or be of value
    7. Complexity to simplicity
    8. Summary
    9. References
  18. Index
  19. Copyright