Index
assumptions, financial, 96–97, 107–108, 117
audience, 7–8
balance sheet, 98
barriers to entry, 42–43
bottom line, 97
breakeven analysis, 100–101
business description, 11, 29–33
business environment
—analysis of, 34–56
—competitive analysis, 43–45, 46–49
—industry background, 36–43
business location, 76
business opportunity. See opportunity
business plans
—framework for, 5–6
—getting started on, 5–9
—information needed for, 6–9
—reasons to write, 3–5
—structure of, 10–13
—updating, 117
buying behavior, customer, 79
capital requirements, 23, 96, 105–106
cash flow statement, 98–99
competition, 12, 37, 43–44, 46–49
competitive advantages,
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