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Creating Business Plans (HBR 20-Minute Manager Series) by Harvard Business Review

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Bringing Your Product to Market

Providing detailed marketing and operations plans shows your readers that you’ve considered the large and small elements of your business’s future daily life. These plans provide you with the opportunity to think through possible roadblocks and solutions and to demonstrate your understanding of the factors that both help make the business function and create value for stakeholders.

Operations plan: Articulating day-to-day business

The operations section of your business plan provides a general idea of the flow of everyday activities at your venture and the strategies that support them. This part should provide enough information to show that you understand and have planned for the daily execution of the business, ...

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