CHAPTER 6

Crafting Your Career Goals and Your Professional Brand

Steps 3 Through 10

Don’t compete, Find what’s uniquely yours

—Arsenio Hall (when asked how he planned to compete in the crowded late-night television market)

Find out who you are and do it on … purpose.

—Dolly Parton

Key Points

• Identify a range of potential careers that apply your skills to your passions, and narrow them down to a few potential dream and safety careers.

• Identify leverage points around which skills and passions can be applied in different ways, to different fields.

• Begin developing deep knowledge and skills in these areas by working intensely on self-directed projects.

• Craft and continually tune your unique professional brand around your ...

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