Preface
How do you feel when your clients ask you to create an email newsletter design? I’ve witnessed two common reactions from web designers I’ve spoken to:
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HTML email is evil. It should never be used, and I feel a little ill for even hearing the words spoken.
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HTML email doesn’t really work; the designs never look like they’re meant to.
In the business world, on the other hand, people neither know about nor care about “HTML email”; they just want a nice-looking email newsletter that drives people to open it and read, click, or buy.
This book is for web designers who are looking for a way to design and build effective HTML emails for their clients or bosses. In the following chapters, we’ll cover how to plan, design, and build HTML emails ...
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