Chapter 5Understanding Permission
So far we have focused solely on creating HTML emails. By now you have all the information you need to be able to think through a design and then build it into a working template.
In this chapter we will be taking a broader look at the business side of commercial email, to understand what should and should not be sent, and who should be receiving it.
Why Designers Should Care about Permission
You might think that managing permission is outside your job description, that you can just do the design and hand it over to your client. In some situations, that may well be true. But even so, there’s a huge need for designers to understand the legal, practical, and ethical issues around email marketing.
Why should you ...
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