Chapter 1Why Email?

Email has been around forever, it seems. In this age of shiny web applications and mobile computing, is there still a role for email? If there is, how and why should web designers be a part of that?

Email: The Heart of the Internet

When Oprah has one million Twitter followers, and your mother is waiting for you to accept her friend request on Facebook, surely we are officially in the age of Web 2.0? Perhaps not. December 2009 research in the US shows that less than half of all internet users are involved in online social networks.

The same study showed that 89% of those same internet users are sending or reading email, the highest percentage of the study.

Whether at work or home, almost everyone who’s on the Internet at all ...

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