Preface
The Phoenix Principle: Those actions which allow any organization, group, or individual to overcome obstacles to achieve perpetual growth.
Those who understand and follow The Phoenix Principle overcome Lock-in to past practices and behaviors by utilizing internal Disruptions and White Space to keep their Success Formulas evergreen.
The Phoenix Principle gives businesses a clear vision of their future problems and the tools to address these problemsâor avoid them altogether in todayâs highly dynamic marketplace. The Phoenix Principle overcomes previously static business planning approaches so businesses can compete more effectivelyâgrowing revenue and profits that create and sustain success.
Get Create Marketplace Disruption: How to Stay Ahead of the Competition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.