Chapter . Introduction: The Phoenix Principle for Managing in an Uncertain World
If Defend & Extend Management doesnât produce long-term above average results, what does? What is The Phoenix Principle, and how is it applied to achieve improved or even breakthrough results?
There Is a Better Approach to Management
The Defend & Extend Management story might seem all too familiarâas if itâs not new. As mentioned at the beginning of this book, for over 70 years, economists and the occasional management guru have discussed the poor results of individual businesses. Yet even though this story appears familiar, very few managers have changed their behavior even when they have recognized the problem.
Itâs like middle-age weight gain suffered by ...
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