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Create Competitive Advantage with Innovation (Collection) by Luke Williams, Dwayne Spradlin, Alpheus Bingham, Inder Sidhu, Jeffrey Wager, Donald deBethizy, Michael Lord

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Chapter 3. Current Accounts and Future Conquests: Existing and New Business Models

For years, industry watchers have been betting on which company would produce the first reliable, plug-in, electric-powered car. Most experts assumed it would be whichever auto manufacturer first developed a battery powerful enough to run its cars. Would it be General Motors and its Chevy Volt? Or maybe Tesla Motors’ Model S?

As it turns out, the pundits may have gotten things backwards. If all goes according to plan, battery-maker BYD could be the first company to deliver a mass-produced, electric-powered, plug-in vehicle, ahead of Detroit, Stuttgart, or Tokyo.

If you don’t know the company, open the back of your mobile phone. Chances are the battery powering ...

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