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Create an Authentic Experience in the Peer-to-Peer Economy

Video Description

Peer networks are disrupting everything. In this era of ubiquitous social and mobile technology, peer networks have emerged. These include networks of connected customers, employees, suppliers, and partners. They are all in direct communication with one another in real time. These peer networks have tremendous influence on purchasing decisions and spending. And peer networks are not a passing fad; they represent the future of business. Peer networks are also changing the workforce. Employees use peer networks to choose where they work (based on a company’s values), when they work, how they work, and the technology they use to work. These changes in how people communicate and make decisions require a new way of thinking about business. In this interactive Harvard Business Review webinar, technology expert Ray Wang, author of Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy, describes disruptive digital trends, examines how they are affecting all organizations, and discusses how businesses must think and act differently to capitalize on these trends. Wang lays out how to master these trends to delight customers with every interaction.