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Crafting a Successful Small Business: Making, marketing and merchandising by Joanne Dewberry

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Chapter Five: Visual Merchandising

How you display your products is as important as the effort you put into making them. If your table displays are not visually appealing, or your online images are not clear and enticing then you will struggle to make that sale.

At craft fairs and markets

Think about how you will catch the eye of potential customers from a distance. Have a banner handmade or printed – pop-up or vinyl banners can be picked up for less than £40 on eBay and Vistaprint. I wanted the Charlie Moo’s banner to reflect my business brand and ethos, so mine was handpainted by a local artist.

Cover your tables with a cloth that matches your branding/colour theme and provides the best backdrop for your items (e.g. black is good for ...

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