O'Reilly logo

Crafting a Successful Small Business: Making, marketing and merchandising by Joanne Dewberry

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter Four: Where to Sell

Market Research

Before setting up a website or making enough products to sink a small ship, you need to do your market research. It is vital to perform an early ‘test the market’ exercise. Book a small stall at a local market, school fête or even a toddler group; anywhere that you can display your products and engage with potential customers. This does not need to be costly. Always try to haggle the price for your pitch.

You need to gather feedback, so take this opportunity to find out:

  • what sells well
  • what does not sell at all
  • what potential customers like
  • what potential customers dislike
  • what they think of the pricing
  • what they think of your brand image
  • what they think of your packaging.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required