Before setting up a website or making enough products to sink a small ship, you need to do your market research. It is vital to perform an early ‘test the market’ exercise. Book a small stall at a local market, school fête or even a toddler group; anywhere that you can display your products and engage with potential customers. This does not need to be costly. Always try to haggle the price for your pitch.
You need to gather feedback, so take this opportunity to find out: