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Crafting a Successful Small Business: Making, marketing and merchandising by Joanne Dewberry

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Chapter Three: Branding

The key to branding is to consider every aspect of your business, including yourself. Ensure you work with colours, styles and themes which you can easily use over the various aspects of your business consistently, especially if you market via social media such as Twitter and Facebook and/or if you intend to sell at craft fairs.

“I restrict my headers, blog, logo, labels, etc. to three main colours of red, aqua and white and two fonts. This ensures that there is cohesion across all promotional material and will help lead towards brand recognition.”

– Nadine Thomas (www.nellie-dean.com)

Business branding does not start and end with a fabulous logo. Branding needs to encompass your whole business, including your ethos, ...

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