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Crafting a Successful Small Business: Making, marketing and merchandising by Joanne Dewberry

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Chapter One: Why Choose Crafting?

The UK handmade market is currently riding high as our attitudes to shopping changes. With this comes a new wave of local manufacturers.

Are you are a producer of handmade products and wondering:

  • Whether you could turn your hobby into a small business?
  • Where to find information on where to sell your products on and offline?
  • How to price your products, including wholesale and sale or return options?
  • How to develop a unique and recognisable brand that will enable you to stand out from the crowd?
  • Where to start with visual merchandising?
  • How to use social media to market your business, building up an excellent PR portfolio but spending little or no money?

This book not only takes you through these ...

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