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Crafting a Successful Small Business: Making, marketing and merchandising by Joanne Dewberry

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My Story

Hello! My name is Joanne Dewberry – I’m the founder of Charlie Moo’s (www.charliemoos.co.uk), a craft business that sells handmade party bags and accessories. I live in rural Dorset, with my long-suffering partner David and our three wonderful children Charlie (b. 2007), Megan (b. 2008) and Olive (b. 2011).

When I became pregnant with Charlie I decided to leave my successful career in childcare to raise my family: I could not see the point in looking after other people’s children while someone else was looking after mine. But six months in I was bored and missed the mental stimulation my managerial role had given me.

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