Empower the Person Who Answers Your Line
A business relationship is similar to a love relationship. You wouldn’t want to marry someone you can’t trust. Similarly, prospects want to do business with people who are accountable. They want to know when their calls are going to be returned.
If you have an administrative assistant, give the person both the responsibility to answer your line and the authority to either help callers or to schedule a specific time when you can return their calls. Administrative assistants should know your schedule and be empowered to schedule a specific time convenient for both you and your caller. Callers will appreciate knowing the specific time when they can expect a call back from you. And they’ll also appreciate ...
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