Become a Contributing Editor
Courting business means creating opportunities for your prospects to learn about your expertise. One of the most nonthreatening and credible ways to do this is by looking for opportunities to share your expertise in the form of an article, column, or quick tip. Oftentimes, trade publications will see your expertise as an added benefit for their readership. This is a win—win way for you to make your services known to prospects.
Most professionals shortchange themselves by believing their expertise may not be of interest to the publication they would like to pitch. Too many professionals, in my opinion, discount what they have to offer and don’t even bother to submit sample articles or columns to their favorite publications. ...
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