Build a Brain Trust—and Play With Prospects a Little

Nine months after our corporation was founded and 60 telephone calls and follow-up letters later, the Cincinnati Enquirer picked up my column. With a Gannett newspaper under my belt, I thought that convincing other papers would be a cinch! Wrong!

Alan Kelley was the man I began courting. He was the Features editor for the Dayton Daily News. Getting through to him was a challenge. Each time I placed a call to him, his very competent assistant would answer the line. She would explain that he was either in a meeting, ready to head out the door, or on a deadline. I finally asked if she would let him know that I would be sending a cover letter and sample columns for his Features section. She willingly ...

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