Court Prospects the Costco Way
If you have been to Costco, then you already know that shoppers who walk in with grocery lists more often than not leave the store with much more than they had intended to buy.
Why is that?
This warehouse-like store is known for its bulk packaging, yet the reason people buy the unexpected has to do with “the Costco experience.”
During the peak hours, Costco has tasting tables in prominent places. The individuals at these tables are knowledgeable about the food or other item they represent. In turn, a food or product sample frequently prompts a sale of the last thing you planned to buy.
Whenever possible, take the lead from Costco by giving your prospects a “taste” of the service or product you represent. Prospects ...
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