Making the Connection Through the Likeability Factor
Learning how to be likeable is an important success skill. Business really is built more on relationships rather than on the service or product represented.
Although you may have the best product or service to offer, that alone is only part of the relationship development equation. What prospects want is a connection—the kind of connection that will make doing business with you a pleasant experience.
There are many ways this principle plays out. The simplest is probably familiar to you already: asking about the family photo the person has prominently placed in the office. Courting prospects also may include beginning your face-to-face encounter, e-mail message, or telephone call by asking about ...
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