Follow the K.I.S.S. Rule
Courtship-friendly communication, whether it be verbal or written, is only as puzzling as you make it. It’s all about boiling ideas down to their bare essentials.
You can have the best service or product since sliced bread; however, if you don’t know how to position it in front of prospects in a way that makes them believe they found you, you may never earn their business!
Here’s the point: If your letters, ad materials, and Website promotions aren’t absolutely prospect-friendly and inviting, rewrite them! Offer all the technical details later, when your prospects ask about them.
When it comes to ad copy, write in short sentences. Combine the sentences into short paragraphs. Once you’ve made your point, stop writing! ...
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