It’s Your Attitude, Not Your Aptitude, That Determines Your Altitude

In Zig Ziglar’s book, See You at the Top, we read, “It’s your attitude, not your aptitude, that determines your altitude.” If ever there were a slogan worth pondering closely, it’s that one!

Prospects equate your success with what they believe you can do for them. Your success is largely a function of your attitude and has little to do with how you ranked in your graduating class.

In fact, many academically successful people struggle in business when they are rejected by prospects several times before they get to a “yes.” These academic superstars find the experience of rejection emotionally traumatic. They either learn to build a new attitude…or they get out of business.

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