O'Reilly logo

Corporate Video Production by Stuart Sweetow

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

16

 

MARKETING AND SOCIAL MEDIA

 

 

Introduction

Video has been an essential tool for corporate marketing from the start. From TV commercials to sales support clips, video helps to show products and demonstrate the importance of services. With the advent of streaming video and the explosion of social media, corporate video use has increased dramatically. A Forrester Research study showed a 378-percent increase in corporate website video use from 2008 to 2009.

Peruse the websites of major corporations, and you’ll probably find a video link either on the home page or at most a click or two away. General Electric has a 1:56-minute video on smart grid technology that includes customer testimonials from both consumers and industrial clients. German ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required